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Introduced to Arista by Gerry Griffith, its A&R director in 1983, his self-titled debut Kashif (1983) spawned the hits "I Just Gotta Have You (Lover Turn Me On)," "Stone Love," "Help Yourself to My Love," and "Say Something Love." With this release, Kashif was well received as an innovator in music, as R&B artists were only beginning to experiment with synthesizers and other electronic instruments. He is said to have been Arista Records' attempt to respond to Warner Bros. Records' Prince. His other albums include Send Me Your Love and Condition of the Heart. On the album Love Changes, Exposé provided background vocals. 1989's Kashif, with the cover of the Four Tops' hit "Ain't No Woman Like the One I Got," "Baby Don't Break Your Baby's Heart," and "Are You the Woman." As an in-demand writer/producer, Kashif can be heard on releases by Kenny G, George Benson, Evelyn "Champagne" King, Johnny Kemp, Melba Moore, Dionne Warwick, Giorge Pettus, Stacy Lattisaw, Exposé, The Wootens, Freda Payne, Whitney Houston, and others. His Grammy nominations are for the instrumentals "The Mood," "Call Me Tonight," "Edgartown Groove" featuring Al Jarreau, and "The Movie Song.