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Websites with video are likely to gain ten times more potential patient visits than a website without video. However, when it comes to using video to attact aesthetic patients, most doctors are steered in the wrong direction. With over 20 years experience working in the media, Giles Raine, Vice President of TPI Media Group, explains in this exclusive interview how to create a video that combines the best methods to educate a patient, while remaining interesting, relevant and, most of all, news worthy. www.theprofessionalimage.com.