Mastering Sales Objections with Ben Gay III and Denise Griffitts

Get ready to sharpen your sales skills, refine your approach, and transform objections into opportunities.

In "The Closers Pt 2," on page 59, President Harry Truman's insightful words resonate as he declares, "The only thing new in the whole world is the history you don't know."

The chapter, titled "The Real Objection is You!" dives into the intriguing realm of sales, unveiling a crucial perspective on unexpected objections. Author Ben Gay III suggests that when a salesperson is caught off guard by a surprise objection, it signifies one of two scenarios. Either the salesperson has neglected to thoroughly study their product or service, remaining unaware of its inherent objections—a critical knowledge every sales professional should possess. Alternatively,  Ben poses the possibility of a salesperson carrying around a personal case of objections, inadvertently infecting every interaction. The stage is set for exploration and resolution. Now what?

Join us as we embark on a journey to unravel the intricacies of effective objection handling, dissecting the core principles that empower sales professionals to navigate unexpected challenges with finesse.

Find us on the web: Denise Griffitts | Denise Griffitts LinkedIn | Ben Gay III LinkedIn | The Closers Books | Your Partner In Success Radio