James Burstall's Flexible Method: Prepare to Prosper in the Next Global Crisis

James Burstall leads one of the UK's most prosperous TV production companies, Argonon. Throughout his tenure, he's confronted a spectrum of existential challenges, navigating his team successfully through crises ranging from the credit crunch and terror attacks to recessions, natural disasters, and pandemics. The TV industry, like any other, has felt the impact of these recurring events, yet each time, James has implemented strategies to fortify his team for the inevitable next challenge.

In his book 'The Flexible Method: Prepare To Prosper In The Next Global Crisis' distilled from 16 lessons drawn from hard-earned real-world experience, James provides practical examples showcasing how disasters can be transformed into opportunities. Despite the discomfort, shock events can catalyze positive change, turning adversity into a powerful catalyst for growth. The narrative isn't a dry checklist but rather an intimate account from a recognized thought leader, offering insights into steering a company through difficult decisions that led to astonishing successes in the TV industry.

Despite the gravity of the subject matter, James maintains an ultimately optimistic and uplifting tone. His lessons take readers on a journey through the darkest depths of crises, demonstrating how, with resilience and adaptability, we can emerge from challenges not just surviving but thriving, fitter, and stronger than before.

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