Eric Morgan Business Models and Marketing: The Critical Connection

Eric Morgan is the President of Morgan & Co., an advertising agency based in New Orleans. He has over 25 years of experience in media strategy, planning, and buying, covering offline, online, non-traditional, and promotional advertising tactics. Throughout his career, Eric has designed and managed media strategies for numerous regional brands, including the Louisiana Office of Tourism, Hotel Monteleone, Visit Baton Rouge, LCMC Health, Touro, Children’s Hospital, Morris Bart, LLC, Frank D. Azar & Associates, Harrah’s Casino, and New Orleans & Co.

The agency's evolution from a media planning and buying firm to a full-service agency was driven by client demands and Eric's philosophy of saying "yes" to clients.

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