Mastering Sales Objections: Ben Gay III's 6-Step Strategy for Success

Mastering Sales Objections: Ben Gay III's  6-Step Strategy for Success

Welcome to The Closers Inner Circle Podcast with hosts Ben Gay III and Denise Griffitts. Today we finish up our 3-part discussion about the legendary Ross Perot who was not just a successful businessman; he was a trailblazer in the world of sales and entrepreneurship. Ross Perot attributed his success to several key traits and principles that he consistently applied throughout his life and career and we have discussed those critical traits throughout these conversations. Open up your book to page 100 to follow along.

Then we will move to page 53, which features a chapter titled "When You're Hit with a 'Two by Four'." Ben's training approach emphasizes preparation, practice, and strategic setup. This methodology is grounded in the understanding that much of selling is predictable. In this episode, we will begin exploring Ben's six steps, which include his five-step solutions and a sixth step that serves as an emergency escape hatch. You'll learn how to effectively handle 90% of unexpected objections, provided you are selling a worthwhile product or service at a reasonable price to a qualified prospect.

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This episode of The Closers Inner Circle Podcast is sponsored by The Closers, also known as the Sales Bibles by Ben Gay III. These vital resources are crafted to enhance your sales skills and transform your business approach. Whether you're an experienced professional or just starting out, The Closers offers essential insights and strategies to help you reach your goals. The Closers Books