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Don has been a successful sales professional and sales manager for the past 25 years, focusing primarily on the financial services and corporate insurance industry. Fed up with the poor quality and content of available sales training for his teams he designed in 1995 what is known today as The PRO Force Sales Mastery and Influence "Sixty-Seconds to Yes" workshop. This simple yet powerful methodology shows participants how to create extreme interest in their product, service or ideas before they talk about their product, service or ideas. What his clients discovered is the methodology and skills were relevant in all aspects of their lives, not just in front of buyers. His participants came away with confidence in handling objections and conflict, directly resulting in better relationships, higher closing ratios and more revenue.