Why We Really Do What We Do

"All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire." - Aristotle

many a man (and woman) buys a car for their self worth. For ego. And to be part of a movement. This goes as much for the person that buys a Prius as for the one that buys a Charger (maybe even more so for the Prius).

No matter what the product we buy it for the way it makes us feel.  Even exercising--eating the foods we eat, the people we associate with.

After all, what is your true motivation for why you buy things? What is your deep inner reason for doing what you do? Now you don't have to tell me, but if you're true to yourself when you answer, then you'll understand that we don't buy just to have things. Instead, we buy for much more emotional reasons. Once you understand that, you'll be able to better communicate with your market.

The reality is that men - and women - invest their self-worth and personal identity in the things they own - houses, cars, home-entertainment systems, clothing adorned with the logos of their favorite sports teams, and yes, even the pets they choose to own.

So how do you use this information in determining what to sell to the right marketplace?