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Your strategic plan for demanding more money and getting it starts weeks in advance of the actual meeting with your superiors. Depending on your current situation, you might even need extra time for the first step which is to simply make sure that you have a good relationship with your boss. If there's any drama or tension surrounding you and your superior in the office right now, you must immediately work on reconciling the matter.
As you work to improve this relationship, spend your lunch hour or some time after work going through all of the projects that you've been involved in since your last pay raise or employee review. List all of your successes and apply a monetary value to each one. Your goal is to prove in clear, concise terms that you're a valuable asset and worth more than you are being paid right now. The key to demanding more money and getting it is to show that you are going above and beyond what is expected of you in current role. If you're simply showing up on time each day, doing your job well, performing the tasks that are asked of you, and getting along with all of your co-workers, that's commendable, but not worthy of a raise - no matter how many people say that you are a pleasure to work with. You need to prove that you are worth more than what you are earning now. People who should be listening to this show are executive coaches, career coaches