Get Started By Rewarding Yourself

When I was first getting into the business of selling educational programs, a famous zero-down real estate guru asked me, "Do you know the thing people who take my courses want most?"

"They want to avoid taking action."
 

. The theories as to why people don't take action are many and varied. The three that make most sense to me are:

• Lack of Confidence: People who haven't yet been successful in life don't believe they can be, even if they are fully prepared to succeed.
• Fear of Pain: Some people see taking action as work and work as a form of pain. These are usually people who have never experienced the pleasure of working on something they value.
• Laziness: Besides the fear of work, human beings are programmed to be lazy. Being lazy means trying to get what you want with the least amount of effort. Some people don't take action because they want to find an easier way.

This is what B.F. Skinner had to say about it in A Brief Survey of Operant Behavior: