The Dark Side of Becoming a Leader

There's a dark side of becoming a leader. It's something I've never heard anyone talk about. And it's something that I only discovered when I began to earn the trust of a large group of people.


Over time, a Platform positions you as a leader in your marketplace. And it develops a bond with your audience through which you can transact business. In our internet connected world, where just about anyone can shout about anything at anytime, getting noticed as a service provider is difficult. But a Platform solves that challenge very effectively over time. You "show-up" in advance and you eventually make every other choice your potential clients have irrelevant.

Anyone who's ever built a Platform, however, understands that this success does not come without a hefty price. And that price is paid in good old fashioned hard work. You have to do the work or nothing ever gets built. You have to do the work consistently or the work never really pays off. And you have to be consistent over a long enough period or the momentum never materializes.

People who should listen to this show are entrepreneurs