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The best may to make yourself
Unforgettable is to become an authority not just on your topic but in your niche. Whether you are working for a company or for yourself, it is important to first learn from the bottom up everything there is to know about your field, so that when you are asked questions you can answer them intelligently. Following that, find out what it is you have a passion for with in that broad topic, and then become an authority in that niche. The more you were asked for and can predict changes that will occur even before they happen, then you will become the foremost authority that journalists will go to when they need answers.
In my case, as a career counselor or coach, I have been able to predict where the changes on employment will occur. The government, will often talk about creating jobs, instead of the reality of how we have come full circle in the last century back to the small businessman. For instance, in the beginning of the 20th century as immigrants came to this country, many brought their skills with them, and would sell their wares on Street corners. Today, we are doing similar things, only instead of working on Street corners, we are working from home using technology to sell all wares incorporating storefront on the Internet. Today, we are truly a global economy.
In your case, it is up to you to decide how you can find your passion and then drill down to your niche where you can become known as an authority and becomes so memorable that people will seek you out from anywhere in the world.
People who should listen to the show are entrepreneurs, career coaches, underemployed, etc.