The Power of Self Interest

That which is most satisfying is that which is earned. Anything received free of charge is seldom valued. You can’t get something for (from) nothing. The price is too high.”

Sooner or later, anyone who is serious about success must be willing to discard something-for-nothing fantasies and understand that the key to getting what you want in life is to think value instead of rights. You have no right to someone’s love, you have no right to someone’s friendship, you have no right to someone’s respect. All these, and more, must be earned, and to the extent you create value for others, you will have them in abundance.

Wealth is a result of value creation, and, because it is quantifiable, it is one aspect of life that makes it very easy for you to gauge how successful your efforts have been. There is no mystery to this, because underlying it is a fundamental principle of human nature, the principle that human beings always attempt to do what they believe to be in their best interests at any given time.

You can spend a fortune on legal fees and draw up a contract two feet thick, but the reality is that if you manipulate a situation in such a way that it ends up being an onerous deal for the other party, you'll only succeed in buying yourself a lawsuit. No matter what a contract says, no one will continue to put effort into a venture if it becomes obvious that there is no benefit to him, especially if the other party is profiting from it.

People who should listen to the show are entrepreneurs, therapists, counselors