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In a world where attention is currency, it's becoming increasingly more difficult to attract the eyes and ears of your target market 1. Get endorsed by a local celebrity. But instead of trying to get a superstar to support your business, try seeking out a local celebrity instead.
2. Create a LinkedIn group. Not only is a LinkedIn group free to create, it can enable you to offer your professional network a vibrant, useful information resource all while driving traffic to your site and increasing sales
3. Get published on niche blogs. While it may be difficult to get on the front cover of a major magazine, you can create marketing opportunities by being featured in a popular niche blog.
4. Create videos for YouTube. With more than 800 million unique visitors a month, YouTube can be a powerful platform for marketing a business online. To do so, go beyond simply posting random videos of your product or sharing your thoughts.
5. Write an e-book about the biggest issues in your industry. No longer do you need a publishing company or thousands of dollars to get distribution for a book
People who should listen to this show entrepreneurs, career coaches,