How To Persuade Anyone in 10 Seconds

You’re on the most important elevator ride of your life. You have ten seconds to make the classic “elevator pitch”.

There are books about this. But don’t waste your time. They are all garbage.

I’ve been on both sides of this equation. I’ve had people pitching me.

But mostly, I’ve been scared and desperate and afraid to ask someone to give me, want me, love me, all in the space of an elevator ride or in the time it takes one to ride an elevator.

The ideas below have worked for me in the hundreds of times I’ve had to be persuasive. Either in writing, or in person. In business and in friendships and in love. I hope variations on it can work for you. You decide.

A) Who Are You?

B) Relax

C) Uhhh. Yeah. Uhhh. Mmmm-Hmmm. Uh-Huh

D) The Four U’s

Think

1. Urgency

2. Unique

3. Useful??
4. Ultra-Specific
5. User-friendly
6. Unquestionable Proof?

E) Desire

F) Objections

People who should listen this show are sales consultants, coaches, entrepreneurs