Mistakes in Establishing Multiple Streams of Income

Doing four totally different businesses with different target markets is the wrong way to establish multiple streams of income. Why?

1. You appear schizophrenic to everyone you meet.

2. You waste time and energy working to capture the attention of multiple markets.

3. Your mind has to keep track of systems and information for four companies.

How to Create Multiple Streams of Income – The Right Way

There are two ways to create multiple streams of income that make sense:

• Same target market, multiple offerings.
• Same offering, multiple target markets.

Starbucks does have a number of multiple streams. In their stores, they sell coffee machines, mugs, chocolate covered coffee beans and lunch items. You can also purchase their coffee and bottled frappucino in grocery stores and I’m not sure if it’s nationwide yet, but Starbucks just launched a line of ice cream.

Any online business has set up multiple streams of income.  The second way to create multiple streams of income is to market the same product or service to multiple markets.

Ex. Zukul--mention all their different products and how how have access for 1 fee instead of multiple companies paying a fee to each and you can sell the products separately.

People who should listen to this show are career coaches, entrepreneurs, affiliate marketers