How to Become an Incomparable Expert (Step-By-Step How-To)

The whole idea of having a “Unique Selling Proposition” (USP) as a service provider is quite exciting… until you actually try to create one. Technically speaking, creating a USP is actually pretty simple. Having that creation actually resonate with the marketplace, however, is much more difficult. Just because you’re the only photographer that takes wedding pictures while hopping on your left foot just isn’t going to bring the clients running now is it?

You can actually waste quite a bit of time and energy “uniquely positioning” your business in ways that no one (but you) actually cares about. It feels like you’re getting somewhere because you’re busy, but really, nothing is happening.

The Magic of The Platform

Look around at just about anyone with influence and you’ll most likely find, not too far away, a Platform of sorts that is powering that force.

Oprah had her TV show. Rush Limbaugh has the radio show. You can think of countless examples.

A Platform, very simply, is some sort of vehicle that distributes specific value to a specific group of people, consistently, over time. A Platform might be as simple as an email newsletter, or a podcast, or a print newsletter, or even a video series.

Now if the word “Platform” is new to you, don’t worry. I didn’t make up the concept. No one in this century (or the last few) did. It’s been around forever.

People who should listen to this show are entrepreneurs, career coaches