8 Tips for Building Your Personal Brand

By highlighting one’s personal brand, or all of the aspects that make an individual unique, candidates can stand out from the pack and really get employers to notice them.

Personal branding gives candidates the power to define themselves and make an impression that might be even more memorable than a standout cover letter. When building a personal brand, students should spend time self-reflecting and considering how others view them, especially online. Experts suggest that a few of the ways that candidates can impress potential future employers are creating a LinkedIn account, cleaning up personal social media profiles and making business cards. Even physical appearance and style can be made to work in one’s favor by aligning it with your brand.

 1. Reflect on who you are and what you have to offer.

A personal brand needs to be first and foremost personal.
 

2. Build a personal website.

Once you’ve established what you want from your personal brand, the next step is to make it available to the world online.

3. Clean up your social media accounts to establish a more professional online presence.

When building a personal brand, not all publicity is good publicity

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