The Prosecutor's Method of Marketing Funnel Construction

How do I know what things to say and in what order to say them in my marketing funnel?

It's a question I'm asked at least once a week.

And, while I can't give you specifics, since each niche, market, product, service, etc., is different, I can tell you a simple way to think about the construction of your marketing funnel message.

As a fan of real crime stories and high-profile court cases, I've always enjoyed watching a good prosecutor in action.
 

Seeing how, from the beginning, they methodically lay-out a cogent and persuasive argument of guilt is just a beautiful thing. One block at a time, in logical order, with proof upon proof, building an undeniable case against the defendant. In the end leaving the jury with no other plausible position to take other than one of guilty.
 

If we boil down the essence of an effective message within a marketing funnel we'll find something very similar: an undeniable logical and emotional argument established by a string of assertions and claims each backed by a preponderance of proof.

In other words, laying out the message of your marketing funnel is very similar to what a prosecutor does when laying out the message of their case.
 

People who should listen should listen to this show entrepreneurs, solopreneurs, career coaches