3 Magical Sales Secrets

careful structuring of my presentations that lead people to want to buy without having to resort to the high-pressure, cheesy sales tactics employed by so many platform salespeople.

(Don’t make the mistake of thinking what I’m going to share with you is just about platform selling. It applies to virtually all types of sales situations.)

Step #1: Preconditioning through commitment

You’ve probably been subjected to a platform salesperson asking you the most insane questions to elicit a positive response. For example, he jumps on stage and says, “How many of you want to make a lot of money?!!!”

Step #2: Setting up desire.

I want to sell people what they want. It’s a heck of a lot easier than trying to convince them they need something. The cool thing is you can create desire in your prospects in very subtle ways.

Step #3: The “recall” close

When I got to the part of the bootcamp where I made the actual product offering, I use the “commitments” the audience made in step #1 and the desire for the product I created in “step 2″ to compel many of the audience members to invest.

People who should listen to this show are entrepreneurs, career coaches