4 Keys to a Profitable Partnership

There are four keys to our — and any —  successful JV:

1. Making the most of other people’s poorly used customers
2. Great reward for doing it (money, fame, etc.)
3. Bringing something unique to the person with whom you are doing business
4. Having the skill of deal making

Other people’s poorly used customers

Bedros has a big list of over 50,000 personal trainers. I have two lists: one at Internet Independence, of 10,000 people, and another at ETR, of over 100,000 people. But neither of these audiences received the high-end, hands-on coaching they needed to build an online business. 

Show Your Potential Partner the Great Reward for Doing It (money, fame, etc.)

Will you bring them more sales and new customers? Can you show them how to maximize the value of the customers they currently have?

Bring Something Unique to the Partnership

If your potential partner can do everything that you can, they don’t need you (unless they are simply out of time or energy to take action on their ideas).

Make the Deal

This is where you must sell them on the venture. Prove the profits that are coming their way.