10 Profitable Ways to Use Your Competitors (In a Nice Way0

"I can't believe you gave them all that information! What if they actually apply it and their business beats ours?" Janie asked when we finished a meeting with one of direct competitors.

The following is an easy 10-step formula to profit from your competitors.

1)  Inserts: Most of your competitors will have some sort of physical product they send to their customers.

2)  Have lunch: Take your competitor to lunch. Do not start the lunch off with bombarding that person for answer.

3)  Form an association: This is a great way to get together a few times a year and discuss the state of the industry you are in.

4)  Start a newsletter or magazine: By starting a newsletter and/or magazine

5)  Accountability partners: Use your competitors to keep you on track.

6)  Joint Venture: By promoting each other's products via email you are able to make money, get new customers and leads and obtain valuable R&D.

7)  Become your competitors' customer: So many entrepreneurs make the mistake of asking for complimentary to subscriptions and products.

8)  Social Media: Be their PR agent on social media.

9)  Conferences: Invite them to speak at your next conference.

10)  Visit their office: By scheduling a trip to their office, you get to experience the culture.

If you constantly strive to give more than you get - you will come out the winner.

People who should listen to this show are entrepreneurs, career coaches