Four Keys to Becoming a Wildly Profitable Information Publisher

Everything moves faster and faster. And everything is interconnected, companies with their customers, customers with the media, the media with customers and customers with other customers.

1. Create Backend Offers
   
   Most of the world's most successful information marketers all have one thing in common: They set up sales funnels. That means they draw people in with low-priced offers and then sell more products and more expensive products to their existing customers (that's their "backend offers").
2. Vary the Format
   
   In addition to providing related offers to your customers, you should also vary the format of these products. You may offer products like:

1. Command Premium Prices
   
   There are several ways to command premium prices for your products, including:

1. Create an Inbox Magazine
   
   Now this is the true secret weapon. Because an inbox magazine is the catalyst that keeps the relationship going that allows you to easily (and successfully!) accomplish 1 - 3 above.

PS. Like I always say, there is a real difference between doing something and doing something right.

People who shouldlisten to this show are entrepreneurs