The Golden Circle: How Great Leaders Inspire Action

The highlight was seeing Tim Cook address the elephant in the room right away.

"We did not expect to be in this position at odds with our own government. But we believe strongly we have a responsibility to help you protect your data and protect your privacy. We owe it to our customers, and we owe it to our country. This is an issue that impacts all of us, and we will not shrink from this responsibility." — Tim Cook at the Apple launch event March 21, 2016

What do great leaders do differently?

And how can you become a great leader even if you’re an employee?

About 10 years ago, bestselling author Simon Sinek made a profound discovery that changed his entire view on the world and how he operates in it. His discovery was this:

"All the great inspiring leaders and organizations in the world, whether it’s Apple or Martin Luther King or the Wright brothers, they all think, act and communicate the exact same way. And it’s the complete opposite to everyone else. All I did was codify it, and it’s probably the world’s simplest idea. I call it the golden circle."

People who should listen to the show are entrepreneurs, career coaches