What You Really Get Paid For

But before you go too far down any of those paths, pause a moment and ask yourself this key question: “What Business Am I Really In?”

It’s a critical question and one you need to ponder carefully. And it’s not necessarily as easy to answer as you might think. Consider what Charles Revlon had to say about his: “In the factories we make perfume, but in the stores we sell hope.”

The business you are REALLY in is “MARKETING!”

When the perfume maker becomes a marketer of fragrance; the jewelry storeowner becomes a marketer of fine jewelry; the carpet cleaner becomes a marketer of carpet cleaning services; and the chiropractor a marketer of chiropractic care, etc., he or she takes a quantum leap up in income potential.

Being in those businesses (i.e., marketing those services) was.

This attitude or view or definition of who you are and what your business REALLY is has enormous impact on how you allocate your time and energy.

it is infinitely easier to delegate the doing than the marketing in just about every business, because there are plenty of good doers who are terrible marketers, who, because of that, can be hired for cheap.

In fact — by focusing MORE on becoming an accomplished Marketer of things and/or services, you massively increase your potential for wealth and success.

People who should listen to this show are entrepreneurs