Struggling to Find Your Audience? Do This

successful entrepreneurs can quickly list off the places where their audience congregates (and where they can market to them). Struggling entrepreneurs may instead start talking about the problem their product solves, or the demographic they serve.

you want to position yourself downstream. That way, they're already heading your way. They can't miss you. And they're likely to be a lot more receptive to what you have to say.

you need to market yourself as much as your product. You'll want to talk directly with people that can benefit from what you offer. You'll want to network and build contacts that can help sell your product. And you'll need to display your expertise, so that when it comes time to sell, you're the logical person your audience should buy from.
 

Where does your audience hang out? Consider online and offline sources. Think about local events, trade shows, conferences, web forums, social media groups, etc. Both Facebook and LinkedIn have recently made their groups easier to find and browse.

How can you provide value to these people? When you dip your toes into your audience's conversations, you don't want to talk about yourself and your product all the time. To be successful, you need to provide value in some way to people in this group.

Once people in your audience know, like, and trust you, they're more likely to want to find out about what you have to offer. That's when you can direct them to your landing pages and blog posts (with lead capture forms, of course) in order to start building an active and engaged email list where you can market your products and services.

People who should listen to this show are entrepreneurs, careercoaches