How to Become an Authority in Your Marketplace (7 Pillars)

Becoming the Authority in your industry, community, or marketplace takes a deliberate and systematic approach

everyone who finds success in it aims to hit a minimum of seven main focus areas, which we call the Seven Pillars of Authority Marketing.

Branding & Omnipresence

Building a brand isn’t just about your company’s brand, but your personal brand.

A commitment to creating a significant amount of high-quality content, written specifically for your target audience is the best way to craft a strong omnipresence

Getting your name and your company’s name mentioned in media is important because most people don’t believe what you say about yourself, but they will believe what others say about you.

Speaking

The best way to enforce your authority position and generate high-quality leads almost instantaneously is speaking.

Lead Generation

Marketing mastermind Dan Kennedy often talks about the difference between selling and prescribing.

Referral Marketing

If your best customers went to a cocktail party, would they brag about you to their friends? There are two types of referral marketing: client referrals and referrals from influencers

Events

The most successful businesses have tribes of customers. They create these tribes because they build relationships by engaging their clients to the highest level possible

People who should listen to this show are entrepreneurs, career coaches