Having a Mission is What Real Businesses Do

If you don't have a clear vision of what your mission is, how can your employees, your joint venture partners, your vendors and most importantly, your customers? The answer is they can't.

If you do not have a mission statement, I urge you to write one immediately.

Once you do so, you will find that your customers understand you better. You will begin working only with joint venture partners who share your values. All of your employees will have a better understanding of their purpose in your organization. You will find that it is much easier to make decisions about how to run your business, including whether an advertising campaign or your marketing methods are appropriate and truly representative of you and your organization.

Know Your "Why"

Your mission statement should be a formal, short, written statement of your company's/organization's purpose. In a nutshell, it should answer the question "Why does my company exist?"

Talk about my why then talk about Mobe and how they scam innocent people into buying their programs

universally accessible and useful.

Apple: Bringing the best personal computing experience to consumers around the world.

Facebook: Give the people the power to share and make the world more open and connected.

Adobe: To help people express, share, manage and collaborate on their ideas in imaginative and meaningful new ways.

Samsung: We will devote our human resources and technology to create superior products and service, thereby contributing to a better global society.

People who should listen to this show are entrepreneurs