Profit from Your Competitors - Here's How

One of the fastest, easiest and cheapest ways to learn more about your competition is by searching for them on Google.

Not only will Google help you discover if there are other inbox magazines out there covering the same topic, but Google can also help you uncover any forums or other online communities that reach your main target market.

Two Heads Are Better Than One

Basically, you want to identify two categories of competition: direct and indirect competitors.

Same Market - Different Product

While direct competitors are trying to reach the same market, an indirect competitor is somebody who is selling something different but targeting the same market. If you're targeting folks with back pain, an indirect competitor might be yoga lovers. They are selling something different to your same customers.

Collaboration Is Key

A great way to take advantage of both direct and indirect competitors is to invite them as expert panelists. If somebody sells something totally different than what you would ever think about selling, they can make a great advertiser. So someone could be a panelist, an advertiser, or both.

People who should listen to this show are entrepreneurs,career and executive coaches