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Why are you using social media for your business? Advertising.... Branding... Exposure... Because everyone tells you that you're supposed to… While these aren't necessarily bad answers (except that last one), they each come with some pretty noticeable weaknesses: Advertising can be a very expensive game to play. The effects of branding and exposure are often difficult to quantify.
ATTRACT YOUR TRIBE Why do business owners get so excited about social media? Because billions of people are using it. HUNT THEM DOWN You should not be using social media as a soapbox for your brand. Rather than broadcasts, think of your posts as conversation starters.
KEEP ATTRACTING YOUR TRIBE Once you've got that Facebook like or Twitter follow it's time to sell some product/service, right?
KEEP SOLID ANALYTICS I really only have two things to say about keeping stats and analytics...
DON'T DO IT ALL YOURSELF Social media is probably the biggest time vampire available on earth right now (besides maybe certain binge-able Netflix shows).
People who should listen to this show are entrepreneurs
