Give Your Website a ‘7-Point TRUST Makeover’

Is "Web Shopping Fear" a thing?

Absolutely.

Is it hurting your online sales?

Most likely.

This is mainly due to stories in the news of website and email hacking, credit card fraud, and identity theft.

If you want to be one of the Internet businesses that provide superior, top-notch assurance, then take the time to give your site a 7-point consumer trust makeover.

It's a quick and easy sales-boosting opportunity.

The 7-Point Extreme Consumer Trust Makeover

1. Add a recognized "Trust Seal" to your website. That will require a bit of research on your part, but it will be well worth the time since you do not want to post a seal that costs a fortune only to find it was waste of money.
2. Use authentic customer testimonials (both written and video) as "social proof" for your company's products/services features and benefits.
3. List an address and phone number on your website even if it's a mailing address and answering service or voicemail.
4. Display the proper "Legal Documentation," such as a Privacy Policy, Terms of Use, and any Disclaimers that are legally appropriate for your website and industry.
5. Spend time on your "Mission Statement" and "About" pages. Keep these personal, sincere, and uplifting.
6. Create a fun company logo that makes people smile and believe in you.
7. Craft a catchy, cool slogan or tagline for your company with the goal of separating yourself from the competition.People who should listen to this show are entrepreneurs