Protecting the Lifeblood of Your Business

But one thing in business is not debatable. It is the most critical aspect of ANY business. It is the single most important thing you need to obtain and maintain in order to keep your doors open. In fact, it’s the very lifeblood of your organization.

Customers!

Making sure your customers are beyond satisfied with your products, services, and ongoing correspondence should be your number one priority!
 

10 Surefire Ways to Ensure Customer

1. Cool off: Never deal with a customer problem immediately after reading or listening to nasty correspondence. 
2. Listen: Let your customer tell you his/her issue without interruption

3. Apologize: If you are the person the customer is speaking to, always apologize and take responsibility.

4. Assess the situation: There is an old saying that goes like this: “When you assume, you make an ass out of you and me.” 

5. Communicate via phone: How many times have you received an email and thought, “Boy, was that rude!

6. Never dispute a refund: All of your products should come with a money-back guarantee.

7. Send a surprise follow-up gift: We all love getting surprise gifts in the mail.

8. Never ignore a complaint: So many entrepreneurs make the mistake of ignoring customer comments and complaints…

9. Meet with your team: I am not big on meetings for the sake of meetings

10. Survey your customers: Communicating with your customers – and asking them for their thoughts – shows that you really care about them.

People who listen to this show are entrepreneurs