5 Marketing Hacks to Uncover Hidden Revenue in Your Business

The truth is, any business with an online presence has ways to increase their leads and revenue that they haven't even discovered yet. I think of this as hidden revenue-like change buried in the cushions of your sofa or the check that's been forgotten in a pile of mail for months.

Now, get out your metal detectors and divining rods and prepare to discover more revenue all around you, from the top to the bottom of your website and beyond.

1. Add an Opt-in Point to Your Navigation Bar

What's the first thing someone sees when they land on your homepage?

2. Inspire Action with Every Single Blog Post (Even the Old Ones)

If your business has maintained a blog for more than a year, you probably don't quite remember every post you've ever published.

3. Make a Last-Chance Lead Grab with Exit Popups

What's the one thing that could keep a random, anonymous site visitor from leaving your site (and staying random and anonymous forever)?

4. Save the Day with Your 404 Page

When someone reaches a 404 page on your site it might be your fault, it might be the visitor's fault, or it might be the fault of their cat who walked across the keyboard as they were typing in a URL.

5. Leave Something Great to Find in Your Footer

Earlier I mentioned the potential of adding an opt-in point to your site's navigation bar-people looking closely at it is likely in the early stages of familiarity with your business, which puts them in a sweet spot for joining your email list.

People who should listen to this show are entrepreneurs