The Money Is NOT in "The List"

I believe "The money is in the community," a community of like-minded folks you cultivate, advocate for, educate and nurture. It's a community of people whose trust you have earned and in return you value that trust.

Three Important Reasons Email Marketing Is So Effective

Email marketing is known to be effective and it's not just talk. Email marketing is still the single most effective form of marketing ever invented. And it's not going anywhere anytime soon.

1. It's Personal - Email addresses are special and personal. If someone gives you theirs, use it wisely.
2. You Can Add Value Easily - When you have a targeted community, you can add value to the lives of your subscribers easily by sending them information that is important to them.

3.    It Works - The Direct Marketing Association says the ROI on email marketing can be as large as 4,300 percent. With that kind of ROI, why wouldn't every business owner take part

Understanding Your Community's Needs

What is it your subscribers want? What are their biggest pains and worries? What keeps your community member up at night?
Do Your Research - Before you send your first email, study your ideal audience so that you know what they want and need.

Create Buyer / Subscriber Avatars - It helps for you to create buyer personas or avatars so that you know whom you're offering solutions for.

People who should listen to this show are entrepreneurs, Internet marketers, content marketers