How to Succeed In Business By Paying It Forward to Customers

business leaders need to be able to meet the speed and access expectations of modern consumers. Traditional business models must evolve to a position beyond modern standards to be significant in the marketplace.

So how can businesses differentiate themselves?

By embracing a “pay it forward” business model and putting the needs of customers first.

Putting Others Before Self

Service leadership is the pillar of my business philosophy, and it was a foundational pillar in the life of Zig Ziglar. Ziglar famously said, “You can have everything you want in life if you will just help enough other people get what they want.”

3 Ways to Create a Pay-It-Forward Mindset

As Ziglar reassured me many years ago when I first listened to his cassettes, success should break in your favor if you help others get what they want. That is easy to say, but how can business leaders put this wisdom into practice? I recommend three steps to get you started:

1. Disrupt the Status Quo

2. Flip the Script

If a customer has a problem, address the issue ASAP with as few questions as possible. The most powerful form of advertising is word of mouth, and businesses that maintain a great reputation and reliable product are rewarded with customer loyalty.

3. Find the Pain Points

When a business offers a product or service that addresses your most pressing need, it is a win-win. Your problem has been solved, and the business has created a lifelong customer. Customers want to do business with companies that address their needs and solve their problems as opposed to a business solely focused on making a profit.

People who should listen to this show are entrepreneurs, career coaches