Prospecting with Scissors

Prospecting with scissors is build a relationship with your customers by cutting articles that they might like to give to them.

I call it "strategic clipping."

How it works is simple....

Whenever you come across an article in a magazine or newspaper that is relevant to one of your client's businesses -- or even his or her hobbies or personal life -- tear or clip it out of the publication ... and mail it to the client.
 

First, here's how I do it.

I don't deliberately research material to clip and send to clients.

Why is strategic clipping so effective? For 3 reasons:

First, the content is extremely targeted and relevant to the recipient.

Second, it has a personal touch -- especially the handwritten note -- and it shows people you are thinking of them.

Strategic clipping works online too!

When I get an e-newsletter in my inbox containing a relevant article, I immediately forward it to the appropriate person, also with a brief message

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