Here's What It Takes to Write an A+ Headline that Sells

The process for writing your headline is completely different than the process for writing any other part of your sales letter.

Here's my easy five-step process that works!

#1 Write 100 Headlines, Then Choose One

Most world class copywriters write 50 to 100 headlines for any given sales letter they're tasked with writing. Only after completing all of these headlines do they choose the one they finally use.

#2 Use a Combination of Original and Swiped Concepts

If you want to write great copy, having a great swipe file is essential. Inside your swipe file should be dozens of potential ideas for attention catching headlines.

#3 Space Out the Writing

Write a few headlines in the beginning, when you're just starting the letter. Then write a few more as you're writing the body copy.

#4 Read Them Aloud

Read your favorite headlines aloud and see how they flow. Often you will identify misplaced words when you hear the headline out loud.

#5 Selecting the Final Headline

Once you've written out a wide range of headlines, let it sit for a few days. This will help sever any emotional preferences you may have attached from the writing process.

People who should listen to this show are entrepreneurs, career coaches