Natural Copywriting for (Way) More Sales

When it comes to writing sales pages, squeeze pages and other online forms of persuasion many people freeze in their tracks. They're afraid if they don't get just the right (perfect) formula they won't sell a thing.

Natural Copywriting Is a Conversation

Pretend you're about to let a friend know about this great product, or service, or program you're about to write for and think about what you'd say to her.

Elements of Persuasive Copy

When writing copy, there are certain elements that are essential. And every one of them as a very specific job to do.
Headlines: This is pretty much an essential element of most copywriting and has the most important job of all.

Sub-headlines: So many writers don't use sub-heads and this is too bad. You see a subhead keeps the interest and curiosity flowing.

• Bullet Point & Numbered Lists: This too helps  break up small text but more importantly it helps move the reader down the page (closer to the sale).
• Testimonials: Testimonials are so important not only for credibility but also to make your reader feel like part of the community, part of the club.
• Benefits: Don't just talk about the product - talk about what the product will do for the reader. This includes things like: make more money, lose weight, be happier, etc.
• Product Details: Include items like the number of pages, format, warranty, pricing, etc. Include it all, and make sure the reader feels good about the "deal".

Peoplewho  should listen to thissh ow are entrepreneurs, solopreneurs