These Shoes Ain't Just Made for Walkin': The Cause Marketing Biz Model

Since I have consulted for several of the largest cause marketing clients in this "world" for the last couple of years, I not only knew a little something about this, I wholeheartedly embraced it.

What Is Cause Marketing?

Cause marketing refers to a type of marketing that involves the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit.

Cause marketing differs from corporate giving (philanthropy), because the latter generally involves a specific donation that is tax deductible. Cause marketing, on the other hand, is a marketing relationship that's not necessarily based on a donation.
 

Answer the "Why" Before It's Asked

Like any good marketer (cause or not), TOMS answers the question "WHY SHOES?" before it's even asked.

TOMS lets its potential buyers know that wearing shoes protects against a disease called podoconiosis, a debilitating and disfiguring disease.

3 Keys for Business Growth
 

Like many great companies, TOMS grew out of a vision to make the world a better place. The company was able to create and implement this mission by combining traditional direct-response marketing with new media efforts.

1. Increase your number of customers.
2. Increase the number of purchases they make.
3. Increase the average amount they spend on each purchase.

people who should listentothis   show are entrepreneurs, career coaches