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If you sell a service, you don't need to provide content on how to do what you do because people who want to do it themselves aren't really in your target market. You can create content that teaches your readers how to find a reputable service provider. You can also create content that teaches people how to enhance the work you do for them.
give people the solution to their problem, but not the step-by-step instructions for doing it. You're showing them they need your product to fully accomplish what they want to do.
Sell a Product by Selling the Why If you sell a consumer product, the same logic applies. You want the content to teach them why they need your product and enhance their experience of using your product.
Sell Information Products with the What and Not the How If you sell information products, people think this is where it gets really tricky to control what you give away and what you sell, but it doesn't have to. There are a couple of ways you can approach this.
Use Soft Endings One of the best ways to do this is with a "soft ending" to your essays. Most articles and essays end with a "hard ending."
