Market Smarter Not Harder

cutting your marketing budget in a bad economy is the last thing you should do. This is not the time to focus less on marketing … rather the opposite.

The beauty of marketing in the 21st century is that many of the marketing channels available to you are cheap, easy and fast to execute.   

The cost of entry has never been lower (and I am not just talking email marketing), and there has never been more niche markets available.

Telemarketing allows you to provide additional information and answer questions your customers may have.

Some forms of marketing don't cost you a dime. You can create online buzz about your product through social media.

Want to drum up great PR? Get to know the media. Of the many channels of marketing, public relations is one that every business should embrace. That's because it is nearly free.

Rather than sending out 1,000 general press releases about a story that has general appeal, it's much more effective to send out a dozen or so targeted press releases containing stories that are exactly right for the intended audiences. It's simply quality vs. quantity.

To find your joint venture "soul mate" think about the major players in your marketplace. Consider the strengths and weaknesses of each. 

People that should listen to this show are entrepreneurs,