The Elusive Buyer's Journey - Exposed

Every buyer goes on a similar journey to purchasing, regardless of what type of product or service they are looking for.

The buyer's journey is based on what happens before the decision to buy has been made (and continues even after the purchase, if you want repeat buyers).

* Awareness - Usually buyers are trying to get information about their problem or are trying to identify their symptoms so that they can find a solution for their problem.

* Consideration - Now buyers know what their problem is, and they're trying to research it from all angles so they can understand everything that will help them solve their problem.

* Decision - Buyers at this point of the journey have become aware of their problem, and due to their research have become aware of the solutions that are out there - including yours.

Educating Your Audience

Gives Your Content Direction

Helps You Create a Repurposing Plan

Ensures You Publish Content Consistently and Regularly

Makes You Listen to Your Audience

People who should listen to this show are entrepreneurs, career coaches