The 3 Most Effective Ways to Communicate with Customers

There’s plenty of overlap between sales and communication, but if you ignore the larger sphere of communication, your business is doomed to fail—or, at the very least, you’ll never make your maximum potential profits.

For instance, you may be a master salesperson already, but what happens if…

• A customer goes on social media to complain about your business?
• A customer accidentally hurts themselves using your product or service and blames you?
• Someone in your business does something shady and causes a public scandal?

Step 1: Respond, Don’t React

• You will almost never be in a situation where you only have five seconds to respond to someone else’s question or statement. That only happens in hostage negotiations or game shows.

Step 2: Repeat What You Heard

This is ultimate trick for breaking through stalemates, clearing up misunderstandings, and creating solutions out of seemingly dead-end situations.

Step 3: Take Action to Make Them Feel Better

Action is the ultimate form of communication. Craig Ballantyne’s favorite quote from Maya Angelou sums this up perfectly:

Here’s how Elon Musk actually responded:

“You’re right, this is becoming an issue. Supercharger spots are meant for charging, not parking. Will take action.”

People who should listen to this show are entrepreneurs, business coaches, salespeople