9 Must-Have Strategies to Generate Leads and Grow Your Marketing Game

lead generation isn't easy. In fact, it takes a brand an estimated 6 to 8 touches with a web user before even generating a viable sales lead that can convert. That means you need both a strong quantity and quality of leads that will move through a revenue-generating sales funnel.

What is a lead? 

A lead is someone who has shown interest in your business and who has given you his or her name and contact information (typically an email address). 

Make sure that you have a specific goal for your leads. 

How many leads you have will directly determine the number of sales you'll have. If you have a 3% conversion rate and want to get 50 new customers every week, then you need to have 1,667 leads to reach your desired conversion.

#1 - Build a gate, but give them the key with lead magnets.

Lead magnets are any piece of free content that you provide some freebie in exchange for a website visitor's contact info.

#2 - Dig your feet in with a place for customers to land.

The purpose of most landing pages is to generate leads. Landing pages are used to support advertising strategies.

#3 - Make their mouths water with blogs.

Oh, did you think the days of blogging for business had come to a close? Think again.

People who should listen to this show are entrepreneurs