Direct Response Marketing: Only 12 Times Stronger

What, Exactly, Is Direct Response Marketing (DRM)?

Although direct-marketing techniques have been used since the advent of the printing press, the definition that was set 84 years ago holds true today: Direct-response marketing is a form of marketing designed to solicit an immediate response that is specific and quantifiable.

What Is Multi-Channel Marketing (MCM)?

Multi-channel marketing is simply offering customers more than one way to buy.

One More Time

The very next day, she sees a TV commercial for the very same gloves. And the commercial features an 800 number that makes it easy to order. So she picks up the phone and orders. Five days later, she is enjoying her new gloves.

More Channels = More Money

A study by the Direct Marketing Association [DMA] found that customers who buy from two channels rather than one are between 20 and 60 percent more valuable to a company over time. Customers who buy from three channels rather than one are 60 to 125 percent more valuable.

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