Things You Need To Know Before Planning Your Social Media Strategy

What Is A Social Media Strategy?

A social media strategy is a summary of what you plan to do and achieve on your business’s social media accounts. Your strategy outlines how your business will use social media to reach marketing goals.

1. Who Is Your Audience?

Before you can begin to plan your social media strategy, you need to know who your audience is.

2. What Kinds Of Channels Will You Use?

Determine which channels your audience uses and find out which work best for your small business.

3. What Type Of Content Will You Post?

According to one source, tweets with images receive 18% more clicks than tweets without them.

4. What Works For Your Competition?

You and your competition are likely chasing after the same audience.

5. How Much Manpower Do You Need?

After determining your audience, the types of channels you plan to use, and your content, you need to determine how many people you need to crank out the content.

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