Own Your Audience: Why Email Marketing is Essential for Scaling to 7-Figures

Email is a superior marketing channel for several reasons. Namely:

1 You Have 100% Control of Your List

To run a successful Facebook ad campaign, you must adhere to strict, and borderline draconian rules and regulations put forward by the company.

2. Email is 100% Trackable

Although Facebook, Instagram, and YouTube all offer some modicum of tracking and analytics, they barely scratch the surface of providing you with what you need to know to execute campaigns with the highest degrees of efficiency.

3. Email Marketing Allows for Robust Testing

Unlike other platforms, email marketing allows you to conduct robust testing to determine exactly what your audience wants.

1. Create Your Lead Magnet

Before you even think about running paid traffic, posting in Facebook groups, writing on Quora, or publishing guest posts, you need one thing.

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2. Split Test Your Lead Magnets on Social Media

Once you have your lead magnets created, it’s time to run a low-budget Facebook advertising campaign to determine which one your target audience desires most.