Why Virtual Summits Are a Game-Changer For Your Business

What is a Virtual Summit?

The Virtual Summit is a conference held online that brings together expert speakers to present on a specific topic.

People can register with their email address to watch the video interviews and presentations often for free during the event.

A virtual summit is:

• more accessible, all you need in an internet connected device
• more affordable, just register for your free ticket
• novel, you can be as creative as you wish
• measurable, probably the most important factor

Free Summit Model

If you’re going to generate a new list of leads, you’ll probably want to go for a ‘lead generator’ style summit that is free to attend. The attendee gives you their contact details in exchange for access to the summit online.

Freemium Summit Model

The second cost structure is a freemium summit. This format allows people to register for free, but then for specific sections or benefits, there is a paid upgrade.

Premium Summit Model

The third cost structure is a premium summit. These require attendees to pay a fee to attend.