How To Find the Leak in Your Sales Funnel

Here are some of my top tips for deciphering where your funnel might be leaking.

The Landing Page

There’s a super easy way to know if your landing page is converting. Look at the stats in your funnel. You want to see that number at 20% or higher. And it’s good if you can get at least 100 people to hit the landing page before you take that measurement.

If your offer is amazing and your copy is incredible and your landing page conversion rate is less than 20%, then your problem is simple:

The Traffic

If you’re using Facebook Ads, this means your audience targeting stinks or your Facebook Ad graphic and copy is misleading the people who are clicking.

Facebook Ads

So I want to make something clear here first. Facebook Ads are the chum you’re throwing in the water to attract the sharks. If the issue is with your Facebook Ad, it’ll be really obvious because no one will be clicking, or the cost per conversion will be super high.

The Tripwire or Intro Offer

Alright so your landing page conversion rate is 40%. Your ads are doing well. But NO ONE is buying. This means there’s an issue with the tripwire sales page. How do you know if it’s not doing well?

The OTO Offer

If you’re running a funnel with an OTO and it isn’t converting, first make sure you know what is normal.

Webinar Funnels

Okay, for those of you running webinar funnels, you might feel like it’s harder to diagnose the problem.

People who should listen to this show are entrepreneurs who do online digital marketing