Develop your 2021 Marketing Strategy — looking back to plan ahead

7 steps to develop your 2021 marketing strategy

Developing your 2021 marketing the strategy doesn’t have to be done at once. Check out these seven steps to follow.

1. Assess your 2020 goals.
2. Confirm your marketing and business objective alignment.
3. Redefine your audience (or not).
4. Find the best performing content.
5. Repurpose and update existing content and campaigns.
6. Determine what new channels and tactics to test.
7. Ensure authenticity in your messaging.

1. Assess your 2020 goals

Your first step should be to revisit your initial 2020 marketing strategy compared to your goals and overall performance. While the year isn’t quite over, you can determine how effective you were in the first three quarters.

2. Confirm your marketing and business objective alignment

Too often, entrepreneurs or business leaders prioritize marketing just to check it off the list, and they aren’t sure why. They think, “every business is supposed to have a social media presence, right?”

3. Redefine your audience (or not)

Who engages with your posts? Who opens your newsletters? Who finds your blog posts organically and reads the entire thing? The answer: your target audience.

 Find the best performing content

While you’re looking back, review your social media posts and website content to discover your shining stars, i.e., best performing or most popular content.